Constructing a Customer Risk Profile - Important Factors

Customer risk profiling is a methodological approach to evaluate the risk associated with each customer or client. This evaluation stems from a combination of their financial behavior, affiliations, location, and other relevant attributes. It’s not just about identifying the potential for money laundering but extends to other financial crimes like fraud, tax evasion, and terrorist financing and includes all predicate offences.

Major Risks considered are: 
  • Customer risk: this involves assessing the risk posed by customers based on their characteristics, activities, and behavior, evaluating factors such as beneficial ownership structure, financial activity, potential for money laundering, connections to politically exposed persons, media reports, and potential sanctions. It also involves analyzing legal risks and compliance concerns that could be associated with the customer. Finally, there is potential for reputation risk when doing business with a customer, and it is important to monitor and manage their activities in order to mitigate any associated risks.

  • Geographical risk: this is an important factor in customer risk profiling as it involves assessing the potential for a customer to be involved in activities that are deemed illegal based on local laws and regulations. This includes evaluating the potential for regulatory or reputational damage based on the customer’s geographic location and its associated risks. For example, customers located in high-risk areas may present a higher risk of money laundering, terrorist financing, and other illicit activities, and should be closely monitored. Furthermore, customers with links to politically exposed persons or business dealings in sanctioned countries may also be subject to additional scrutiny.

  • Transaction risk: this is an important factor to consider when assessing customer risk. Businesses should look at factors such as the purpose of the transaction, the amount, frequency, and source of funds, and whether these transactions are consistent with the customer's profile and activity. This includes evaluating whether there are any unusual or suspicious activities taking place such as large or frequent deposits, withdrawals, or transfers. It is also important to consider whether customers are using complex structures to hide their identity or laundering money through third-party accounts. By understanding the nature of the customer's transactions, organizations can better assess their associated risk
  • Other risks
           The above three risks can vary with Product /Service offered, Channel by which it is provided and related issues. These are incorporated in the Risk Scoring Model 

Customer Risk Profiling & AML Compliance

Anti-money laundering (AML) compliance is a legal requirement for regulated  entities, including banks, financial institutions, like fintechs and neobanks, and other businesses involved in financial transactions. AML compliance consists of a set of policies and procedures designed to prevent, detect, and report money laundering activity.

Compliance with these regulations is essential for financial institutions and other corporate entities that must meet federal and international standards. In order to meet these standards, businesses must have effective systems in place to monitor and identify any potential money laundering activities. Customer risk profiling is an important tool for achieving AML compliance.

By utilizing dynamic customer risk profiling, businesses can better protect themselves from potential money laundering and other financial crimes.

AML professionals engaged in Customer Profiling uses Risk – Based Approach prescribed by FATF in effectively assessing and managing risks associated with their customer base. In Risk-based customer due diligence (CDD), AML professionals employ customer profiling techniques to evaluate the risk level associated with each customer. By analyzing factors such as transaction history, country of residence, occupation, and sources of income, AML professionals assign risk ratings, enabling financial institutions to allocate resources efficiently and focus monitoring efforts on high-risk customers requiring more scrutiny.

Enhanced due diligence (EDD) for politically exposed persons (PEPs) is another practical use of customer profiling. AML professionals can identify PEPs within their customer base through profiling and subject them to more rigorous due diligence measures, including additional background checks and ongoing monitoring. By implementing such measures, financial institutions can mitigate the potential risks associated with PEPs and ensure compliance with regulatory requirements.

Customer profiling also facilitates the monitoring of unusual or suspicious activities. By comparing customer behavior against their established profiles, AML professionals can detect anomalies that may indicate potential illicit activities. Sudden changes in transaction patterns, significant increases in transaction amounts, or frequent transactions with high-risk jurisdictions are examples of red flags that can be identified through customer profiling. This enables AML professionals to promptly investigate and take appropriate action to mitigate risks.

Transaction monitoring and anomaly detection benefit from customer profiling as well. By establishing baseline customer behavior through profiling, AML professionals can identify deviations or outliers in transaction patterns. For instance, if a customer exhibits a sudden shift from predominantly digital transactions to large cash transactions, it could raise suspicions. The transaction monitoring system can flag such activities for further investigation, enabling AML professionals to mitigate potential risks.

Customer profiling also allows for the segmentation of customers based on their risk profiles. This segmentation approach enables financial institutions to apply targeted compliance measures. Low-risk customers may undergo standard due diligence processes, while high-risk customers may require additional scrutiny. By tailoring compliance efforts to specific risk tiers, AML professionals can ensure that resources are allocated efficiently and compliance measures are effective.

Ongoing monitoring and risk assessment are vital components of customer profiling. AML professionals continuously update customer profiles based on new information, transactional behavior, and changes in risk levels. This proactive approach ensures the early detection of emerging risks and enables AML professionals to adapt compliance measures accordingly. By consistently monitoring and reassessing customer profiles, AML professionals can effectively manage risks and contribute to a robust AML framework.


Application of Quantitative Analysis


Statistics and relevant numbers are essential components in customer profiling, providing AML professionals with valuable insights and supporting informed decision-making processes. These data-driven approaches contribute to effective risk management and regulatory compliance within financial institutions.

One key application of statistics in customer profiling is risk assessment. AML professionals analyze historical data, transaction patterns, and external risk factors to quantify the level of risk associated with different customer segments. By assigning risk scores or ratings to individual customers, financial institutions can prioritize their compliance efforts and allocate resources effectively based on the risk posed by each customer.

Segmentation analysis is another area where statistics play a vital role. AML professionals analyze customer attributes, transaction volumes, and behavior patterns to identify groups with similar risk characteristics. By segmenting customers based on their risk profiles, institutions can implement targeted compliance measures tailored to the specific needs of each segment. This approach ensures that higher-risk segments receive enhanced due diligence and ongoing monitoring, while lower-risk segments benefit from streamlined processes.

Transaction monitoring heavily relies on statistical analysis. AML professionals establish baseline transaction patterns and thresholds, leveraging statistical models to detect unusual or suspicious transactions. By analyzing deviations from normal behavior, such as large transactions, frequent transfers to high-risk jurisdictions, or sudden changes in transaction volumes, statistical analysis enhances the accuracy and efficiency of transaction monitoring systems. This proactive approach ensures that potential risks are promptly identified, investigated, and mitigated.

Reducing false positives is a challenge faced by AML professionals in customer profiling. False positives occur when legitimate transactions are incorrectly flagged as suspicious, leading to unnecessary investigations. To address this issue, statistical techniques, including machine learning algorithms, are employed to analyze historical data and refine the rules and thresholds of the monitoring systems. By optimizing the system, AML professionals can minimize false positives, improving the overall efficiency of AML operations and ensuring that resources are focused on genuine risks.

Statistics also contribute to regulatory reporting in customer profiling. AML professionals utilize customer profiling data to generate reports on risk assessments, suspicious activity monitoring, and compliance efforts. These reports demonstrate compliance with regulatory requirements and facilitate communication with regulatory authorities. By leveraging statistical analysis, AML professionals can quantitatively measure the effectiveness of their customer profiling measures, identify trends, and provide evidence of their institution’s commitment to combating financial crime.

Risk Scoring Model for Improved Customer Risk Profiling

A risk scoring model is a systematic tool that assigns numerical scores to customers based on their associated risks. By evaluating various attributes and data points of a customer, these models produce a score that represents the customer's potential risk quotient.

The primary strength of a risk scoring model lies in its objectivity. By relying on defined parameters and consistent algorithms, these models remove human biases, ensuring that all customers are assessed based on consistent criteria.



Criminals often attempt to conceal their illicit activity through multiple layers of connections between individuals, organizations, and transactions. Having an understanding of these links is crucial, and a risk scoring model  can help to improve visibility in this area.



 Building blocks of the Risk Scoring Model

  • Data inputs: This includes all the information extracted during the customer profiling phase, such as transaction patterns, affiliations, geographical connections, and behavioral indicators.
  • Weightage assignments: Not all data points carry equal significance. The model assigns different weightages to various factors based on their potential impact on risk.
  • Threshold determination: Once scores are calculated, there needs to be a clear understanding of what each score signifies. Setting thresholds (e.g., scores above 80 indicating high risk) helps in classifying customers into risk categories like low, medium, or high.

Major things to consider while making the Risk Scoring Model :

  • Develop and maintain a detailed log of the risk scoring model, including the reasons for why each risk factor was chosen and any weights assigned to those factors. Comprehensive documentation provides an easily accessible record that can be used by regulators, management, internal auditors, and compliance teams alike.

 

  • Front-line employees should be educated on customer-related risk factors, including what they are and why they are important. This understanding will aid in the financial institution's preservation and equip them to play an active role in customer risk profiling.

  • Ensure that the customer information used for the risk scoring model is kept up-to-date. This will ensure that the risk score for each customer evolves as changes occur. Whether it be an updated address, suspicious foreign activity, or a Suspicious Transaction Report filing, all of these have the potential to alter the risk profile of a customer. Whenever it’s possible, such changes should take place dynamically rather than manually.

 

  • Make use of a comprehensive Anti-Money Laundering (AML) system, and update or enhance them as necessary. An effective risk-based AML transaction monitoring system should have the feature and capability to automatically detect changes or modifications, which in turn should trigger alerts or updates to the associated risk scores.

No single risk factor stands alone; hence they should be looked at within the context of customer behavior. A customer risk profile and score cannot exist without transaction monitoring, just as transaction monitoring is ineffective if risk scores aren't used to identify those customers with the highest potential risk.


 Caution  in applying the Risk Scoring Model

  • Meticulous documentation: Ensuring that every aspect of the risk scoring model is well-documented is crucial. This aids in model validation, regulatory reviews, and internal audits.
  • Educating frontline staff: The effectiveness of a risk scoring model isn't just in its design but also in its application. Frontline staff must be trained to understand the scores, interpret them correctly, and take appropriate actions.
  • Continuous data updates: Risk scores can change based on new data or evolving patterns. Ensuring that the model ingests real-time or regularly updated data ensures that the risk scores remain relevant and actionable.  

  • Adaptable AML systems: AML systems should be able to adapt based on risk scores. For instance, high-risk scores might trigger more detailed transaction monitoring or stringent review processes.

Benefits of an effective Risk Scoring Model

  • Efficient resource allocation: By clearly categorizing customers based on risk scores, institutions can allocate resources more effectively, focusing more on high-risk profiles and automating processes for low-risk ones.  
  • Enhanced decision making: With a clear numerical representation of risk, decision-making becomes more straightforward and faster, especially in real-time transaction scenarios.
  • Regulatory compliance: A well-structured risk scoring model aids in compliance, demonstrating to regulators that the institution has a systematic method to assess and address risks.
  • Improved customer experience: For low-risk customers, a streamlined and less intrusive process can be adopted, leading to faster onboarding and fewer transactional delays.

Subjectivity and Qualitative aspects


When finalising the scores, the biases of the experts decide the probability of potential threats posed. The methods used by IMF Staff model and World bank model in National Risk Assessments(NRA)  are examples in this respect. A firm may consider the relevant NRA report , to fix its own thresholds of acceptable risk levels for the business segment it operates.


Risk Rating of customer

Bank shall ensure to classify Customers as Low Risk, Medium Risk and High Risk depending on background, nature and location of activity, country of origin, sources of funds and customer profile etc.

A. An illustrative list of Low / Medium / High Risk Customers, Products, Services, Geographies, etc.,based on recommendations of IBA Working Group on Risk Based Transactions Monitoring (detailed in Annexure III of this policy).

B. Risk rating based on the Deposits/account balance:



Account Type

High

Medium

Low

All deposit accounts

(SB+CA+TDs)

Rs 100 lakh and above

Rs 25 lakhs & below Rs 100 Lakhs

Less than Rs 25 Lakhs


Above categorization of the Customer shall be based on all accounts linked to Customer Information File (CIF) irrespective of constitution of account like Joint account, Partnership account etc. However, accounts linked to (CIF) where customers do not have any stake in Business / activity need not be clubbed for the above purpose.

C. Risk Categorization of the customers shall be done according to the risk perceived while taking into account the above aspects. For instance, a salaried class individual who is generally to be classified under low risk category may be classified otherwise based on following illustrative list of parameters considered as "High Risk" such as:

- Unusual transaction / behaviour.

- Submitted Suspicious Transaction Reports (STR) for Customer.

- Submitted Cash Transaction Report (CTR).

- Frequent Cheque returns.

- Minor

 D. Risk categorization of customers shall be based on combination of above parameters, i.e., mentioned under A, B & C above. Among the chosen parameters, highest risk grade will be assigned as overall Risk for the customer.

Example: a Travel Agent (Medium risk) with Proprietorship account (Medium risk) and having Savings account with average balance of Rs. 1,50,000/- (Medium risk) and Term Deposit of Rs. 4,00,000/- (Low risk), shall be assigned with overall rating of "Medium Risk", provided all other conditions mentioned under C above does not necessitate for assigning "High Risk".

 


Happy Reading,


Those who read this, also read:


1. National Risk Assessment


2. IBA Working Group Report on AML/CFT 


3. Introduction & Overview: Customer Profile






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